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How to design your website for the holiday season?


As the Christmas spirit surrounds us and we prepare to enter a new year with new expectations and hopes, let’s not forget to take advantage of the digital world. Whether you have a storefront site or an e-commerce site, consider design your website for the holiday season.

With the magic of Christmas, you can take advantage of digital marketing in the last days of the year to attract your customers.

In this article, you will find tips and examples on why and how to prepare your website for the Christmas and New Year period.

Why should you prepare your website for the holidays?

Preparing your website for the holiday season is essential to take advantage of the increase in online activity and consumer spending during this period.

A well-prepared website ensures a seamless and enjoyable shopping experience for visitors, accommodating the surge in traffic that often accompanies holiday promotions and gift shopping. By incorporating holiday-themed designs, promotions, and relevant content, businesses can meet customer expectations, stand out from the competition, and leverage the season for marketing opportunities. It’s not only about attracting new customers but also about building loyalty by providing a positive and festive online environment.

Additionally, optimizing for search engines with holiday-related keywords can improve visibility, and ensuring inventory and fulfillment processes are in order prevents issues that could compromise customer satisfaction. In essence, preparing your website for the holidays is a strategic approach to enhancing customer engagement, maximizing sales, and staying competitive in the festive marketplace.

What are the benefits of preparing your website for the holiday season?

Preparing your website for the holiday season can offer several benefits, both in terms of user experience and business success. Here are some key advantages:

  • Increased Sales and Revenue: The holiday season is a peak time for shopping, and consumers are often in a buying mood. By optimizing your website for the holidays, you can attract more visitors and convert them into customers, leading to increased sales and revenue.
  • Improved User Experience: Enhancing your website with a holiday theme, special promotions, and relevant content can create a more enjoyable and festive experience for visitors. This positive user experience can encourage repeat visits and build customer loyalty.
  • Competitive Edge: Many businesses prepare for the holiday season, and having a well-prepared website can give you a competitive advantage. Stand out by offering unique promotions, personalized content, and a seamless shopping experience.
  • Search Engine Visibility: Using holiday-related keywords and content can improve your website’s visibility on search engines during the festive season. You can attract more organic traffic from users looking for holiday-specific products and offers.
  • Social Media Engagement: The holiday season is an excellent time to leverage social media. Promoting holiday-themed content, products, and promotions on social platforms can increase engagement, drive traffic to your website, and expand your reach.
  • Mobile Optimization: With the increasing use of mobile devices for online shopping, ensuring your website is optimized for mobile is crucial. Many shoppers browse and make purchases on their smartphones, especially during the holiday rush.
  • Clear Calls-to-Action (CTAs): Make sure your website has clear and compelling calls-to-action, guiding visitors to take specific actions such as making a purchase, signing up for newsletters, or participating in promotions.
  • Personalization: Implementing personalized recommendations, tailored promotions, and customized content based on user preferences can enhance the shopping experience and increase the likelihood of conversions.
  • Scalability and Reliability: Ensure that your website can handle increased traffic during the holiday season. Scalability and reliable performance are critical to preventing downtime and providing a smooth user experience, even during peak periods.
  • Build Customer Relationships: The holidays are an opportunity to build and strengthen relationships with customers. Engage with your audience through email marketing, social media, and other channels to foster a sense of community and loyalty.

What do you find on a landing page designed for the holidays?

You can stretch your imagination by avoiding clichés.

Given your products and services, you can give advice on how to party and what to eat and drink during celebrations. This can help you place or recommend your products or services. Come up with original slogans and don’t forget to use fonts that are appropriate for the holiday season.

Warm holiday greetings and messages may be included to establish a connection with the audience. The page may showcase curated gift guides and seasonal products, helping shoppers find the perfect gifts. Interactive elements, such as quizzes or games with holiday themes, can enhance user engagement. Clear, compelling calls to action guide visitors to the desired actions, while responsive design ensures a seamless experience across various devices. A well-designed holiday landing page combines aesthetics with strategic marketing elements to create a compelling and enjoyable shopping experience during the festive season.

Try to produce original content using illustrations that you can find on websites such as Freepik, Pixabay, Pexels, IconScout.  Consider highlighting your products for the holidays.

Pantone and Adobe Color can serve as inspiration for the colors you use on your holiday landing page.

4 well-designed websites for the holidays that can inspire you

Indeed, these 4 well-prepared sites can inspire you to design your website for the holiday season efficiently and aesthetically:

Dille &Kamille

Keeping their target audience in mind, Dille & Kamille prepared simple and informative content in pastel colors for Christmas and New Year’s. They also included Instagram content on their website and encouraged their followers to use their own hashtags in their social media posts.

Oliver Bonas

The products available for sale are categorized on the Oliver Bonas Christmas page. It is intended to facilitate the end of year shopping of its followers. Its content is simple in style, sometimes colorful and pleasant to navigate.

Fortnum & Mason

Fortnum and Mason is trying to motivate their followers to place their orders quickly and without much delay by highlighting their colorful and delicious assortment of products. They have decorated their homepage and special Christmas pages with rich and colorful visuals.


Waitrose has designed a range of colorful and appetizing recipes for Christmas. They have highlighted the products that will be used to make each recipe. The result is a great site to browse, especially at this magical time of year.

Happy Holidays

and best wishes !

If you have any questions about “how to design your website for the holiday season” or “evergreen marketing”, contact us by phone or email. We’ll be happy to help.

You may also be interested in the following two articles:

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