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6 Digital Marketing Acronyms

You Need to Know


In digital marketing, we use many acronyms, such as SEO and SERP that most people have heard of. When the client gets in touch with you, you need to be able to explain these acronyms in the clearest and most understandable way possible. This is the ABC’s of digital marketing, so to speak. In this article, we explain 6 digital marketing acronyms you need to know:

“Search Engine Optimization”. This acronym includes all techniques that aim to improve the ranking of a page on the search engine results page (SERP).

As we just mentioned, SEO is one of the most popular acronyms in digital marketing.

Studies show that people place more value on the first page of results offered by their search engines.

There’s even a classic joke:

-Where’s the best place to hide a dead body?

-The second or third page of search results on Google, of course.

The most cost-effective way to gain more customers and improve your visibility is to provide your customers with the content that is most useful to them. SEO experts often call attention to the importance of targeting customers. Indeed, the way to stand out in search results is not to prepare content for search engines, but for customers who use search engines.

This is the acronym for “Search Engine Results Page”. It is the results page that a user sees when they type a word into a search engine. As a general rule, the higher your SERP ranking for a given word, the more likely the user is to click on your result.

“Search Engine Marketing”.  Indeed, SEM is not a form of marketing in itself, but rather a technique consisting of several aspects of marketing. This way you increase the visibility of your company. The main focus is on paid advertising (SEA) for search engine results (SERP), we should certainly not exclude SEO and SMO (social media optimization). SEM is the combination of these three techniques. SEM campaigns can help you get results in a short period of time.

“Search Engine Advertising”. As opposed to natural referencing, which is free, it consists in positioning sponsored queries in the results of a search engine (SERP).

On Google, for example, you can get sponsored results from the Google Ads service. You may wonder how it works: in open auctions, the company that makes the best offer gets a group of keywords. After searching for the keywords in question, the company’s website appears at the top of the results, before the organic results, under the mention “ad”.

Google Ads

Microsoft Ads

“Social Media Optimization”, in other words, social referencing. These are the techniques that aim to attract users to the content of a site by promoting it via social media.

It is an essential method that contributes to organic referencing. With powerful tools such as Zapier, IFTTT or Integromat, you can announce the renewal of your website content in an organized way on your social media accounts.

“Search Engine Reputation Management”. It is a technique that websites and especially companies use to maintain their reputation on search engines, or to restore their reputation in case of a difficult situation. SERM allows companies to strengthen their reputation. It also prevents losses that could result from a bad reputation.

To monitor your reputation, check to see if your company name is being used on social media accounts. Get professional social media accounts, even if you can’t be active on all of them. Try to be active on social media that are relevant to your business. Don’t be afraid of unfavorable comments. Respond in a courteous manner and always be “positive” in the face of these comments.  Invite unhappy customers to contact you by email or phone. We strongly suggest that you do not get into an argument with your customers even if you are completely right.

Read also: E-mail marketing: Tips for increasing engagement

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